Honolulu Community College offers its students the opportunity to study Communication in a program leading to an Academic Subject Certificate in Communication. This academic credential is included on student transcripts and can be the first step toward employment in a variety of professional and academic fields related directly or indirectly to Communication.
To receive this credential, the student must complete courses in Communication, Journalism, Public Relations and Speech. A grade of "B" or higher must be earned in COM 201, and a grade of "C" or higher must be earned for all other courses required in the certificate.
Program Student Learning Outcomes (SLO)
Upon successful completion of the Academic Subject Certificate in Communication, students will be able to:
- Describe the human communication process, its purposes, functions and modes.
- Demonstrate knowledge of verbal and nonverbal codes.
- Explain the role and dynamics of communication in relationships, groups, and organizations.
- Analyze the processes and identify the pitfalls of interethnic and intercultural communication, including interactions in Hawai‘i, Oceania and Asia
- Describe the role of mass and public communication systems in modern societies.
- Identify and explain the functions and methods of telecommunication in a global society.
- Express clearly in writing ideas and opinions about communication theories, based on critical analyses of readings and other sources of data.
- Demonstrate some familiarity with lesser known media in Hawai‘i such as Hawai‘i Public Radio, Hawai‘i Public TV, and Olelo, as well as Web news and journals.
- Describe the major communication processes and the developments that changed the way in which information is exchanged.
- Explain how changes in the way people communicate have affected the ways in which societies/communities organize and define themselves.
- Define and explain the importance of agenda setting, gatekeeping, value transmission, news hole, news criteria in mass media.
- Identify the major factors involved in the development of the print, radio/music, television and film industries, including technological development, landmark government legislation and court decisions, key personalities.
- Explain the impact each of the major media industries has made on American society.
- Identify the main models of ownership and control of communications media.
- Identify some of the largest media companies and their owners, as well as legal and/or ethical issues arising from this ownership structure.
- Identify visual and other techniques used to persuade or sell in TV news, films, videos and magazines.
- Describe the ways the advertising industry uses technology and research to target audiences for consumer goods and political candidates
- Explain how public relations operates and its role in our society today.
- Explain how the American legal system attempts to balance First Amendment rights with the rights of the private individual in the areas of libel, privacy, fair trial and copyright.
- Describe the ethical codes, laws, and regulations that govern the major media industries and identify the government agencies that oversee the media.
- Apply the Society of Professional Journalists’ Code of Ethics to the handling of news on campus and in the community.
- Describe some of the cultural and social changes occurring globally because of international distribution of newspapers, satellite broadcasts and the web.
- Describe media convergence in the 21st century and its impact on society.
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