Course Descriptions & Student Learning Outcomes

MELE 202 - Public Relations In The Music Industry

  • Prerequisite: "C" or higher in MELE 101

This course deals with press releases, press kits, press parties, artist kits, news for radio and T.V., and other areas related to the printed page as public relations support for the artist, company and product. May be taken on a CR/N basis.

3 hrs. lect. per week

Student Learning Outcomes

Upon successful completion of MELE 202, the student will be able to:

  • Write effective story hooks.
  • Understand artist image and its importance in the public relations field.
  • Be able to write an artist biography.
  • Be able to write a press release.
  • Critique, compare and rate various artist websites.
  • Compile and present the different components of a press kit.
  • Build an electronic press kit for use in an artist website.

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