CA 145 - Graphic Design (4)
- Prerequisite: CA 100, 101, 123, 132, 135
CA majors only. An advanced course in design solutions for various print related needs such as posters, brochures, publications, symbols and corporate systems. Topics to include web design principles as well. Communication skills to include oral, written and visual presentation. Students may enroll 2 times for a maximum of 8 credits.
4 hrs. lect. per week
Student Learning Outcomes
Upon successful completion of CA 145, the student will be able to:
- Understand and use the vocabulary of graphic design, printing, and web design.
- Perform on an advanced level the various steps of the design process: investigate client needs, do marketing research, define the design problem, problem solve, develop an idea/concept, thumbnails, roughs, comps and presentation art, produce mechanicals if applicable and prepare final art.
- Recognize and apply the principles of design to assigned projects using typography and/or images to communicate.
- Demonstrate the ability to select appropriately from various technical alternatives to achieve effective design solutions..
- Demonstrate skill in the use of tools, equipment and services to implement ideas for production.Techniques to include use of computers, pre press production houses and service bureaus, designate printing and paper specs, oversee printing and production bids, do quality control, and billing.
- Demonstrate skill and experience in writing technical specifications, project objectives and reports, and doing oral presentations.
- Understand the concept of experimental play and risk-taking as an important aspect to creative innovation in design:
- Understand the investigative requirements of the various design applications related to print: design systems, symbol and identity systems; information design (diagrams, graphs, charts); publication and print design; and book, poster; and package design.
- Understand and explain the role of the graphic designer as project director; including art direction, to include the collaborative process of utilizing illustrators, photographers, copy writers and other creative and technical services.
- Understand historical and contemporary design styles as it applies to creating contemporary design.
- Produce graphic design samples appropriate for the final graphic design portfolio.
- Demonstrate the ability to meet deadlines, organize time and maintain schedules.
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